Tips for Selecting and Sending Business Holiday Cards
Holidays are a good time to express gratitude, therefore it’s important for business to send holiday business cards in order to appreciate their clients for their loyalty. Below are some guidelines for selecting the best business holiday card.
The first tip for sending a business greeting card is to avoid messages that are may offend the recipient particularly due to their religion. Show respect by choosing cards that have a generic greeting like ”Happy Holidays” and avoid expressing your beliefs.
Use personalization on the cards to send the message to your clients and business associates. Personalized holiday cards are warm and more engaging and it will send a proper message about your company’s culture. For instance, you can handwrite your message on the card as well as the address of the recipient. Besides signing your name on the card, consider putting up your company’s logo on the card in order to personalize the message further. However, if you will be sending a lot of holiday greetings cards, consider hiring professional services to custom print your name.
You may also want to include a personal message that will reflect you and your company culture. You may want to keep it simple and neutral by including words such as ”Happy Holidays.’ Choose a holiday card that is high quality as it will reflect you and your company. Do not send a card that is substandard as it is a reflection of your value towards the recipient. Do not select the least expensive card because you are more likely to get one with poor material.
It is advisable that you order for your business greeting cards early so you can have ample time to prepare and send them. If you wait until the last minute so that you can order them, you will feel rushed and your recipients may not get them at the appropriate time.
Another tip is to make sure that the mailing list is current an updated with the clients name and address information. Make sure that you include any new contact information to your database and verify that there is no duplication to avoid wastage. This way, you will have the correct list and you will not be embarrassed about sending a card with the wrong name or address. How you deliver the holiday card is very important, hence, pay attention to the presentation. Make some effort and be a little creative and one way to stand out is to include color and graphics to your envelopes so as to make it more noticeable. Address the business holiday cards using titles and be sure to write the names of the recipient using alphabets. This will impact how well your season’s greetings will be received by your clients, employees or business associates.